About hAAi

hAAi is a multidisciplinary design studio.

Content is our forte. One of the most interesting aspects of our work is the diversity in people, organisations and the content of the problems we encounter. Understanding what it is all about and who we design it for. For us, that is where it all begins.

Combining creativity, in search for the right solution, with the tools to give shape to the creative concept is our strength. Of course, it goes without saying that each and every end product has to be a sight to behold.

A plane, the Nieuw Nederlandsch Kookboek, a digital monument, a new logo for Texel, one of the Dutch islands up north, the best hospital website and a one-kilogram-delftware tile.

Without even as much as an inkling of doubt in our hearts we dare say that we are good at what we do. We define the things the way they are and view the world – and our clients’ questions – in a no-nonsense and humorous manner.

As a result of years of experience, we have a clear-cut and structured approach and pay attention to the process, which paves a tranquil way to creative freedom.

Our team consists of driven designers, creative concept developers and dyed-in-the-wool boffins. Our solid team strives to communicate clearly and concisely with no unnecessary overheads and plenty of flexibility.

We call ourselves hAAi,
the different-all-the-way institute (het Allemaal Anders instituut).